On sale now!
Our NEW recyclable packaging keeps your oats fresher for longer, with the same healthy oats!
THE Homegrown, Gold Standard in Rolled Oats!
It’s no wonder our Harraways brand is the clear market leader within the New Zealand traditional rolled oats market – we’ve been working at our craft for over 150 years, and on the same Dunedin, New Zealand mill site!
New Zealand’s
Favourite kiwi grown oats for over 150 years
Amazing oats from the
bottom
top of the world
crafted & milled
in the South Island
Since 1867, Harraways Oats have been crafted at our Green Island, Dunedin Mill - that’s over 150 years! We have come a long way since then.
We have collaborated with Mainstream Freight to transport our oats from the South to the North regions of New Zealand, now using our two, distinctive trucks, known as 'The Rolling Oat' and the latest addition - ‘Haul’n Oats’.
Whether you want a quick breakfast, a tasty snack or you are looking for healthy ingredients to add to your favourite recipe, we have got you covered.
Explore the map to discover insights into our operations and the crucial partners that help to deliver Harraways to our valued customers – in New Zealand and abroad.
domestic trade warehousing and export despatch hub
domestic trade warehousing and export despatch hub
Read blog postdomestic trade warehousing and export despatch hub
domestic trade warehousing and export despatch hub
domestic trade warehousing and export despatch hub
Harraways Farm to Plate with Jason Gunn
Watch full video
Browse our range
Our products
Embark on YOUR journey through an extensive product range that caters to both retail/consumer and commercial/trade needs.
Retail Range
From Harraways legendary, traditional rolled oats to quick serve oat sachets, browse the total range and discover a world of wholesome goodness for every serving occasion.
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No added sugar
Traditional Oats
Explore our diverse assortment of classic, traditional oats. From hearty Rolled Oats and the extra creamy texture of our Scotch Oats to the cooking versatility offered from our Steel Cut Oats - the Harraways Traditional Oats range offers many consumer experiences and some compelling consumer benefits.
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Quick and easy
Oat Sachets
Experience the ultimate convenience with our oat sachets – ready in just 90 seconds. Perfect for those on the go, these sachets offer a hassle-free way to enjoy a nutritious ‘fuel up’ anytime, anywhere. Additionally, our commitment to the planet is reflected in the kerb-side recyclable, less waste packaging. Presented in an array of delicious flavours with specific health benefits on offer! In addition, the sachets in our range offer BIG, Value for Money, 45g ‘Kiwi Sized’ serves!
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For well-being. Full of taste
Flavoured & Fortified Oats
Indulge in a delicious fusion of flavour & health fortification, with up to 30% less sugar compared to our standard flavoured single-serve range. Not only does the range provide tasty flavours, it can offer you health benefits like added zinc and iron for immunity. This demonstrates Harraways commitment to health and wellness.
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Bio gro certified
Organic Oats
Discover the BIO GRO Certification reassurance from Harraways Organic Oats. This means that the range is grown on organic certified farms, with a verification of NO synthetic fertilisers, herbicides or pesticides being used in the growth, transportation, or storage of these oats. This offers certified reassurance for those seeking it.
Commercial + Export
Partner with us to provide your customers with the added satisfaction of finest quality, New Zealand made oats. [Please note that commercial cereal ranges are NOT available to consumers for non-commercial (smaller) sale quantities]
- Plant Based
- Heart Healthy
Bryony Botha x Harraways' Recovery Smoothie
Filled with healthy carbohydrates and proteins, this smoothie from 2024 medal winning, NZ track cyclist, Bryony Botha, has all the right ingredients to nourish your body after a hard ride and get you ready for the next challenge!
1
prep: 5 Mins | Processing: 5 Mins
How to make Apple & Cinnamon Baked Oats
Crafted by mum, Anna Cameron - Delight in a cozy and comforting dessert featuring her affordable Apple & Cinnamon Baked Oats, enriched with fragrant cinnamon and nutmeg. At a mere 93 cents per serving, relish this guilt-free and warmly satisfying treat, ideal for concluding your day on a sweet note.
8
prep: 15 Mins | Processing: 30 Mins
How to make Oat Coconut Cookies
Savour the irresistible combination of wholesome oats, white chocolate and coconut in every bite of our Coconut Oat Cookies. These delectable treats offer a perfect balance of chewiness and crunch, leaving you craving for more with each indulgent bite.
1
prep: 20 Mins | Processing: 15 Mins
Health benefits of harraways
Harraways Oats come packed with an abundance of health benefits, making them a delightful addition to your daily diet. Here are some reasons why indulging in Harraways Oats is a smart and healthy choice:
1. Protein Boost: Harraways Oats are a protein powerhouse, offering 14 grams of protein per 100 grams for sustained energy and muscle support.
2. No Added Sugar (plain oats bags): Enjoy a tasty bowl of porridge with only 0.8 grams of sugar per 100 grams, making it not only delicious but also guilt-free and truly nourishing.
3. Nutrient-Rich: Loaded with essential nutrients, including vitamins and minerals such as zinc, iron, manganese, phosphorus, and magnesium.
4. Fibre-Rich: With 11.9 grams of dietary fibre per 100 grams, Harraways Rolled Oats promote digestive health and help keep you regular.
5. Lower GI. Harraways Rolled Oats fuel you for longer (versus other higher GI cereal options on the market) and they are ideal to fuel a busy, action-packed day.
6. Lactose-Free (plain oats bags and select value added skus): Naturally, lactose-free, these oats are suitable for those with lactose sensitivities.
Incorporating Harraways Oats into your daily routine provides a delicious and nutritious way to fuel your day, whether you are looking to boost your protein intake, manage sugar consumption, embrace a plant-based lifestyle, enhance fibre intake, or enjoy a lactose-free option. Cheers to your health!
New Zealand’s
Favourite kiwi grown oats for over 50 years
Our local promise
Why choose Harraways?
At Harraways, we believe in more than just milling and selling you oats. Our commitment is good corporate responsibility. That is being responsible to the planet (sustainable, planet friendly ethos), the community (employment, wider community support), quality (product, conduct, business dealings) and greater health and wellness. From the Otago Southland farm to your breakfast table - by choosing Harraways Oats, you're not only choosing one of the tastiest, most versatile, most wholesome breakfast foods, but you are also supporting local farmers, local employees and their families.
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Sustainable packaging
Over 50% of “Harraways” branded product range is currently packaged in kerbside recyclable packaging film
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we sell oats, not air!
Harraways prides itself on selling genuine and nourishing oats, emphasising substance, and ensuring customers receive a product that is hearty, fulfilling and offering optimum value for money. Take our Oat Sachets range for example, each box uses 20% less cardboard and there is no air here!
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Health benefits
Elevate your well-being with the powerhouse of nutrition – oats! Packed with fibre, antioxidants, and heart-healthy goodness, oats support digestive health, helps lower cholesterol with the beta glucan found in the oats, and provides sustained energy. A delicious and wholesome choice for a vibrant, balanced life.
Over 50% of “Harraways” branded product range is currently packaged in kerbside recyclable packaging film
Harraways prides itself on selling genuine and nourishing oats, emphasising substance, and ensuring customers receive a product that is hearty, fulfilling and offering optimum value for money. Take our Oat Sachets range for example, each box uses 20% less cardboard and there is no air here!
Elevate your well-being with the powerhouse of nutrition – oats! Packed with fibre, antioxidants, and heart-healthy goodness, oats support digestive health, helps lower cholesterol with the beta glucan found in the oats, and provides sustained energy. A delicious and wholesome choice for a vibrant, balanced life.
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