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Our NEW recyclable packaging keeps your oats fresher for longer, with the same healthy oats!

THE Homegrown, Gold Standard in Rolled Oats!

It’s no wonder our Harraways brand is the clear market leader within the New Zealand traditional rolled oats market – we’ve been working at our craft for over 150 years, and on the same Dunedin, New Zealand mill site!

New Zealand’s

Favourite kiwi grown oats for over 150 years

Amazing oats from the
bottom
top of the world

crafted & milled

in the South Island

Since 1867, Harraways Oats have been crafted at our Green Island, Dunedin Mill - that’s over 150 years! We have come a long way since then. 

We have collaborated with Mainstream Freight to transport our oats from the South to the North regions of New Zealand, now using our two, distinctive trucks, known as 'The Rolling Oat' and the latest addition - ‘Haul’n Oats’. 

Whether you want a quick breakfast, a tasty snack or you are looking for healthy ingredients to add to your favourite recipe, we have got you covered. 

Explore the map to discover insights into our operations and the crucial partners that help to deliver Harraways to our valued customers – in New Zealand and abroad. 

More about us

domestic trade warehousing and export despatch hub

domestic trade warehousing and export despatch hub

Read blog post

domestic trade warehousing and export despatch hub

domestic trade warehousing and export despatch hub

domestic trade warehousing and export despatch hub

Harraways Farm to Plate with Jason Gunn

Watch full video

Browse our range

Our products

Embark on YOUR journey through an extensive product range that caters to both retail/consumer and commercial/trade needs.

Retail Range

From Harraways legendary, traditional rolled oats to quick serve oat sachets, browse the total range and discover a world of wholesome goodness for every serving occasion.

  • No added sugar

    Traditional Oats

    Explore our diverse assortment of classic, traditional oats. From hearty Rolled Oats and the extra creamy texture of our Scotch Oats to the cooking versatility offered from our Steel Cut Oats - the Harraways Traditional Oats range offers many consumer experiences and some compelling consumer benefits.

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  • Harraways oat satchet promotional image
    Quick and easy

    Oat Sachets

    Experience the ultimate convenience with our oat sachets –  ready in just 90 seconds. Perfect for those on the go, these sachets offer a hassle-free way to enjoy a nutritious ‘fuel up’ anytime, anywhere. Additionally, our commitment to the planet is reflected in the kerb-side recyclable, less waste packaging. Presented in an array of delicious flavours with specific health benefits on offer! In addition, the sachets in our range offer BIG, Value for Money, 45g ‘Kiwi Sized’ serves!

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  • Harraways promotional image berry porridge
    For well-being. Full of taste

    Flavoured & Fortified Oats

    Indulge in a delicious fusion of flavour & health fortification, with up to 30% less sugar compared to our standard flavoured single-serve range. Not only does the range provide tasty flavours, it can offer you health benefits like added zinc and iron for immunity. This demonstrates Harraways commitment to health and wellness.

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  • Harraways organic product image
    Bio gro certified

    Organic Oats

    Discover the BIO GRO Certification reassurance from Harraways Organic Oats. This means that the range is grown on organic certified farms, with a verification of NO synthetic fertilisers, herbicides or pesticides being used in the growth, transportation, or storage of these oats. This offers certified reassurance for those seeking it.

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Commercial + Export

Partner with us to provide your customers with the added satisfaction of finest quality, New Zealand made oats. [Please note that commercial cereal ranges are NOT available to consumers for non-commercial (smaller) sale quantities]

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Health benefits of harraways

Harraways Oats come packed with an abundance of health benefits, making them a delightful addition to your daily diet. Here are some reasons why indulging in Harraways Oats is a smart and healthy choice: 

1. Protein Boost: Harraways Oats are a protein powerhouse, offering 14 grams of protein per 100 grams for sustained energy and muscle support. 

2. No Added Sugar (plain oats bags): Enjoy a tasty bowl of porridge with only 0.8 grams of sugar per 100 grams, making it not only delicious but also guilt-free and truly nourishing. 

3. Nutrient-Rich: Loaded with essential nutrients, including vitamins and minerals such as zinc, iron, manganese, phosphorus, and magnesium. 

4. Fibre-Rich: With 11.9 grams of dietary fibre per 100 grams, Harraways Rolled Oats promote digestive health and help keep you regular. 

5. Lower GI. Harraways Rolled Oats fuel you for longer (versus other higher GI cereal options on the market) and they are ideal to fuel a busy, action-packed day. 

6. Lactose-Free (plain oats bags and select value added skus): Naturally, lactose-free, these oats are suitable for those with lactose sensitivities. 

Incorporating Harraways Oats into your daily routine provides a delicious and nutritious way to fuel your day, whether you are looking to boost your protein intake, manage sugar consumption, embrace a plant-based lifestyle, enhance fibre intake, or enjoy a lactose-free option. Cheers to your health! 

Harraways wheat sheaf image
Harraways image of honey and grains
Harraways folded towel
Harraways cinnamon sticks

New Zealand’s
Favourite kiwi grown oats for over 50 years

More about Harraways

Our local promise

Harraways, premium quality oats are grown on local New Zealand, South Island farms and are processed through our Dunedin mill. It is all about local goodness, 100% New Zealand made, from farm to your bowl — no fancy stuff, just delicious, wholesome oats for you to enjoy!
Learn more about our production